saseo : 사서
Katie Gu
SASEO PROJECT BRIEF
“Saseo,” a Korean term for P.O Box, was once the primary means of communication
especially before the digital days. It served as a heartfelt gift, enabling people to express
their unfeigned emotions to their loved ones far away.
Saseo invites the viewers on a sensory journey to explore the value of time
and celebrate the power of memory. Rather than simply indulging in nostalgia, the project aims
to encourage viewers to appreciate the small moments that are often overlooked in daily life.
By savoring these experiences, we can cultivate a greater sense of gratitude
and find inspiration in the beauty of everyday moments.
Visual Perception PHOTOGRAPHY ZINE
An alluring collection of photos
that encase fleeting moments in time.
We don’t know whose memories they are,
nor do we need to know. By sympathizing with these
captured memories, we can come to realize
that our lives are not so different.
FRAGRANCE BY SASEO
MERCHANDISE
FILM CAMERA
