SLOWSO

Zeynep Bozdayi

See it On Campus: Level 2

Visitor Info

Rennie Hall


Award Recipient

DESIS Radical Sustainability Award – Honourable Mention


Slowso Promotional Video

BRIEF OVERVIEW

Fashion Industry is one of the most pollutant factors on earth. Slowso was born to raise awareness about its effects and create a community that respects the process of making a garment and upcycling materials. Because it takes a collective effort to fight against fast fashion, it is a movement, and we can only slow it down if we work together. We need as many people on board as possible.

BRAND’S PURPOSE

Creating a
community

Upcycling
clothing, materials

A break from
people’s daily life

Raise awareness about fast fashion and its impacts

HOW DOES SLOWSO ACHIEVE THIS?

Holding workshops for a fun learning experience

Access to people with experiences & opportunities for mentorship

A safe space for people to learn, share and create.

Giving people the opportunity to use various types of equipment without (or before) needing to purchase them.

WORKSHOP SCENARIOS

  • LEVEL BASED- for people to improve their sewing skills.
  • SMALL GROUPS– people will get a chance to troubleshoot their personal projects with people with expertise or volunteered mentors in small groups.
  • A HANG OUT IDEA- for people to try new and creative things with their friends.

WORKSHOP STRUCTURE

Content of the workshops:

  • It is simple. No need to over complicate things. The key steps are shared, keeping in mind that everybody is designing their own pieces.
  • The reasons behind steps are explained. This will help participants to understand the structure-fabric relationship better.
  • Supported by visuals. Everybody works in a different pace. It helps the participants to know which step they are at and keep themselves in check.
  • Know your audience. Most participants have different skill levels. These workshops are trying to find the middle ground.

Goals of the workshops:

  • Learning new skills. It is important that people can apply the new skills they have learned on their own.
  • Be creative. These workshops give participants the best opportunity and support to bring their vision and ideas to life.
  • To have fun. Life can get stressful or boring sometimes and we all deserve a good break.
  • Meet new people. We are aware of the importance of social connections and sense of belonging. We value the human interactions and harmony.
  • Be respectful and considerate. Everybody has different ways of learning you have to be patient and helpful. No tolerance to violence, racism and homophobia.

SERVICE DESIGN PRINCIPLES

Purpose

  • Raise awareness about the threats of fast fashion on the environment.
  • Get people to understand the importance and fun sides of upcycling clothing materials.
  • Create a community of people to bounce off ideas and encourage sharing knowledge & experiences.
  • A safe space for people to learn, share & create
  • Encourage small designers by giving them a space to sell and display their work.
  • Give people an opportunity to be creative without worrying about the tools to achieve their goals.

Needs

  • Access to the tools/equipment that they won’t be able to afford or use only for a period of time
  • Instant access to necessary information about certain techniques when needed.
  • A reason to upcycle or recycle clothing.
  • Finding & donating materials

Demand

  • Someone to teach them the basics (or further) techniques key points, and tips.

CO-CREATION

Actors

  • (C) Customers: someone who doesn’t have an access to certain tools to repair/make a garment
    Someone who doesn’t have enough experience to repair/make a garment
  • (M) Mentors: people (members of the community) who are intermediate or experts and would like to share their knowledge
  • (S) Supervisors: Experienced people directing the workshops & help customers with questions about how to use certain tools and techniques to repair/make garments
  • (T) Technicians: people who are responsible for making sure everything is working and fixing the equipment if needed.

Location

  • Somewhere accessible to the majority of the community.
  • Community Centers
  • A rented warehouse not too far away from the city center?

CO-CREATION DIAGRAM: showing the connection between different actors and props.

Props(P)

  • Domestic sewing machines
  • Industrial sewing machines
  • Embroidery machines
  • Screen printing equipment
  • Worktables
  • Mannequins
  • Recycle bins
  • Upcycling bins
  • Donation Bins
  • Scarp material boxes
  • Iron & Ironing tables

SERVICE BLUEPRINT

REFLECTION

Eventually, I want this project plan to be able to put in use anywhere around the world. Because it takes a collective effort to fight against fast fashion, it is a movement and we can only slow it down if we work together thus, we need as many people on board as possible.

Zeynep Bozdayi

I am an emerging human-centered multidisciplinary designer with a focus on interaction design and social media and how research can drive targeted engagement with a product. I try to challenge the mainstream and ordinary by using various mediums.

I successfully launched my clothing brand at the age of 18 and have been the head designer since then. Zebo’s Atelier embraces people to represent who they truly are to themselves…

Profile image of Zeynep Bozdayi