SLOWSO
Zeynep Bozdayi
See it On Campus: Level 2
Visitor InfoRennie Hall
Award Recipient
DESIS Radical Sustainability Award – Honourable Mention
BRIEF OVERVIEW
Fashion Industry is one of the most pollutant factors on earth. Slowso was born to raise awareness about its effects and create a community that respects the process of making a garment and upcycling materials. Because it takes a collective effort to fight against fast fashion, it is a movement, and we can only slow it down if we work together. We need as many people on board as possible.
BRAND’S PURPOSE
Creating a
community
Upcycling
clothing, materials
A break from
people’s daily life
Raise awareness about fast fashion and its impacts
HOW DOES SLOWSO ACHIEVE THIS?
Holding workshops for a fun learning experience
Access to people with experiences & opportunities for mentorship
A safe space for people to learn, share and create.
Giving people the opportunity to use various types of equipment without (or before) needing to purchase them.
WORKSHOP SCENARIOS
- LEVEL BASED- for people to improve their sewing skills.
- SMALL GROUPS– people will get a chance to troubleshoot their personal projects with people with expertise or volunteered mentors in small groups.
- A HANG OUT IDEA- for people to try new and creative things with their friends.
WORKSHOP STRUCTURE
Content of the workshops:
- It is simple. No need to over complicate things. The key steps are shared, keeping in mind that everybody is designing their own pieces.
- The reasons behind steps are explained. This will help participants to understand the structure-fabric relationship better.
- Supported by visuals. Everybody works in a different pace. It helps the participants to know which step they are at and keep themselves in check.
- Know your audience. Most participants have different skill levels. These workshops are trying to find the middle ground.
Goals of the workshops:
- Learning new skills. It is important that people can apply the new skills they have learned on their own.
- Be creative. These workshops give participants the best opportunity and support to bring their vision and ideas to life.
- To have fun. Life can get stressful or boring sometimes and we all deserve a good break.
- Meet new people. We are aware of the importance of social connections and sense of belonging. We value the human interactions and harmony.
- Be respectful and considerate. Everybody has different ways of learning you have to be patient and helpful. No tolerance to violence, racism and homophobia.
SERVICE DESIGN PRINCIPLES
Purpose
- Raise awareness about the threats of fast fashion on the environment.
- Get people to understand the importance and fun sides of upcycling clothing materials.
- Create a community of people to bounce off ideas and encourage sharing knowledge & experiences.
- A safe space for people to learn, share & create
- Encourage small designers by giving them a space to sell and display their work.
- Give people an opportunity to be creative without worrying about the tools to achieve their goals.
Needs
- Access to the tools/equipment that they won’t be able to afford or use only for a period of time
- Instant access to necessary information about certain techniques when needed.
- A reason to upcycle or recycle clothing.
- Finding & donating materials
Demand
- Someone to teach them the basics (or further) techniques key points, and tips.
CO-CREATION
Actors
- (C) Customers: someone who doesn’t have an access to certain tools to repair/make a garment
Someone who doesn’t have enough experience to repair/make a garment - (M) Mentors: people (members of the community) who are intermediate or experts and would like to share their knowledge
- (S) Supervisors: Experienced people directing the workshops & help customers with questions about how to use certain tools and techniques to repair/make garments
- (T) Technicians: people who are responsible for making sure everything is working and fixing the equipment if needed.
Location
- Somewhere accessible to the majority of the community.
- Community Centers
- A rented warehouse not too far away from the city center?
CO-CREATION DIAGRAM: showing the connection between different actors and props.
Props(P)
- Domestic sewing machines
- Industrial sewing machines
- Embroidery machines
- Screen printing equipment
- Worktables
- Mannequins
- Recycle bins
- Upcycling bins
- Donation Bins
- Scarp material boxes
- Iron & Ironing tables
SERVICE BLUEPRINT
REFLECTION
Eventually, I want this project plan to be able to put in use anywhere around the world. Because it takes a collective effort to fight against fast fashion, it is a movement and we can only slow it down if we work together thus, we need as many people on board as possible.
