Sooim Choi

See it On Campus: Level 2

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Award Recipient

Glenmore Custom Print + Packaging Award

Overthinking again?

If so, my project will guide through your journey of fighting your negative thoughts and growing to become a strong individual with healthy mind.


  • OVER THE OVERTHINKING is a series of design elements that visualize and unravel the trail of negative thoughts, stress, and anxiety that one grows within them.
  • This project aims to create a variety of experience that allows the audience to realize the power of their thoughts, tips to practice healthy thinking pattern, and to respect the value of themselves.


Why receipts ?

  • Overthinking resembles the endless desire for consumerism. Desire to find something better, prettier, and more perfect. Did you know that you have a high chance of being a perfectionist if you overthink a lot? It is not only stressful to you, but also to the people around you that you love.
  • Recovering from mental health issues is extremely expensive and difficult. Having an hour appointment with a therapist will most likely to cost much more than you think. This doesn’t mean you shouldn’t get treatment when you are in need. Overthinking is not a mental disorder, but a state which can lead to one. We can prevent this by establishing healthy thinking habits and training your brain to be positive.



Receipts are being used primarily to record history of purchases.


What if there was a receipt that records your thoughts?

Everybody at least once in their lifetime has an experience of overthinking. Tossing and turning for hours in the bed, questioning their abilities, and worrying about things that are uncontrollable. We’ve all been there.

Many don’t realize how toxic overthinking can be and what it can take away from one’s life. I used receipts as a tool of visualization to effectively convey the power of obsessive thoughts and raise awareness to the impact of negative thinking on one’s quality of living.


I used pixelated mono typefaces, Galmuri 11 and 9, those are from the same family to increase the realistic impression of the receipts. Galmuri 9 has lower fidelity with bolder pixels than Galmuri 11, therefore I used it on highlighted elements while using Galmuri 11 as the main typeface.


Please take a moment to explore the tone, the aesthetics and the contents of these receipts.

These receipts(or other items) vary in scale and atmosphere but are illustrating the same thing: overthinking.



The <WHAT’S IN MY BRAIN?> magazine illustrates an over-thinker’s brain, in other words, the emotion, the anxiety, and the thoughts that are caused by overthinking. Some pages contain darkness, some contain repetitive words and some contain information to control the thoughts. This magazine explores the trail of thoughts with different graphic elements and opening an opportunity for the over-thinkers to face their triggers.

This project is designed to create a multi-faceted experience of viewing the overthinking brain by flipping through these pages, touching them, reading the texts and viewing the graphics.


I used three main typefaces below for the magazine: The Galmuri typefaces were used to create consistency and connection with the other parts of the projects. Proxima Nova is a san serif family that is being widely used in different editorial designs. I chose this typeface because of its low x-heights, creating contrast with the Galmuri.


I tried to minimize the consistency of layout, but this magazine has different themes of colours throughout the pages, gradually guiding the healing process.

Click here to view the full <What’s In My Brain? Collection: Over the Overthinking>




These self reflection prompts are designed to allow the users to take a moment to learn about themselves. Overthinking happens commonly to those who aren’t confident in their actions. Which is why the over-thinkers tend to be harsh on themselves, questioning their abilities and decisions.

Although it is merely a beginning of a practice to explore one’s self worth, this prompt aims to open a starting point to healthy and strong thinking pattern.


  1. Take one of the prompts from the Over the Overthinking exhibition, located on the second floor of Emily Carr University building, by the Boardroom.
  2. Place it on a nice new page of your journal.
  3. Write your name on the top of the list.
  4. Take your time to think and answer each of the questions. You can play a relaxing music if you’d like.
  5. Look back at the list of your answers when you feel lost or overwhelmed by your negative thoughts.

Yes, self reflection can be difficult.

Spending time to step back and reflect on yourself my seem meaningless now, but it allows you to learn how to react and respond. It also trains your mind to become a healthy and confident individual.

The End.

Thank you for viewing my project, <Over the Overthinking>.


So let’s say good bye to the negative thoughts in our heads.

Sooim Choi

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Sooim is a passionate communication designer from South Korea, based in Vancouver.
She has completed her Bachelor of Communication Design in Emily Carr University and continues her practice as a designer in various aspects after graduating. Her current work not only depicts on print making, but also product making, designing user experience, and marketing. Through the years at Emily Carr, she practiced visualizing the graphics effectively and aesthetically, as well as viewing and analyzing the problem space in different angles through critical thinking.
She is an independent and positive individual, always searching for opportunity to improve and grow.

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